What would happen if you archived all of your Instagram content, announced that you had taken a job at a fictional wellness company, and then got fired for disclosing your experience with company-mandated colonic hydrotherapy? Well, Leigh Stein did exactly that.
Leigh wears many hats—novelist, poet, cultural critic, book coach, publishing expert. And when she realized that she wasn't wearing the hat she wanted to wear on Instagram, she decided to have some fun with a satirical performance art project.
Listen for the whole story and a provocation to embrace your own social media use as a project of identity performance!
Footnotes:
Also in this series:
Find an essay version of this episode at whatworks.fyi
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I'm teaching a new workshop on May 15 & 16, 2024! It's called World-Building for Business Owners, and it's based on a process I've been honing for more than a decade. I'll help you apply creative, even playful thinking to your business strategy—and help you create an internally consistent business that causes fewer headaches, meets your needs more efficiently, plays to your strengths, and creates satisfying work.
Click here for all the details or go to explorewhatworks.com/world
★ Support this podcast ★00:00 - Digital performance art?
02:27 - Identity is performative
03:11 - Gender Trouble
04:38 - Leigh doubles down
06:46 - Leigh's "Canva period"
07:24 - Autofanfiction
08:08 - "I've been fired!"
09:38 - What is performance art?
10:47 - The real vitamin company has entered the chat
12:42 - What if we embrace the performance?
14:14 - Time to sell some books
14:52 - The confession
15:42 - Witness to and participant in
19:05 - Thinking from the reader's point of view
20:29 - Leigh's other identity performances
22:59 - Learning TikTok
25:28 - The audience participates in the text
27:27 - An optimistic view of social media
28:57 - Playing the game
30:10 - Credits