We're constantly bombarded by data. And it's easy to think that with the right clues, we could answer the ultimate questions of life, the universe, and everything.
But data aren't facts. They're not a secret code. Data are media—they mediate our interactions with the world around us. To make them useful and meaningful, we need a critical framework for working with data as media. That's what I've got for you today—a deep dive on how predictability, relevance, and actionability can help us see data for what they are and for what they're not.
Footnotes:
Get written versions of all new episodes at whatworks.fyi—where you can also become a premium subscriber for just $7 per month and help support the work I do at What Works.
★ Support this podcast ★00:00 - A hypothetical
02:32 - Led astry by ubiquitous metrics
03:36 - Data aren't reality
05:37 - A critical framework for data
06:08 - What is predictable?
13:36 - What is relevant?
18:32 - What is actionable?
21:40 - Data literacy