Episodes

The Nitty Gritty * Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or strategy, applied to her clients’ work, turns their tex

The Nitty Gritty: * Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students to prioritize instead of Cost Per Lead* How …

After over 10 years in this business, I’ve seen a lot when it comes to social media. I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empire. I remember when organic reach on …

A few weeks ago, Derek Halpern—who has made millions of dollars selling online courses—announced that he was quitting information marketing. He said he was burnt out. He’d lost track of why he was in the business in the first place. …

Imagine making money in your sleep. When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in my PayPal account over …

It’s tempting to think that all the time you spend on social media, writing articles, creating podcast episodes, or recording videos is time spent building relationships. Heck, I’m doing it right now. Every podcast episode I create is an effort …

This January, I’m celebrating 10 years as a small business owner. To say that a lot has changed since I started my very first website while breastfeeding my infant daughter is an extreme understatement. It’s not just the marketing tactics …

The Nitty Gritty * The origin story of the “wing woman effect” * How Mia Scharphie, founder of Build Yourself Workshop, uses what she calls a Virtuous Circle to connect with other business owners and grow her company (and how …

Both as humans and as business owners, we tell ourselves stories. I might tell myself that no one will pay what I need to charge for my work. You might tell yourself that you can’t hire anyone who will do …

The Nitty Gritty * Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads * How Maggie’s role within the …

The Nitty Gritty * The live video broadcasting opportunity Sai Hossain saw for creators and entrepreneurs that inspired him to create Crowdcast * How small business owners are generating leads with live video and 2 key ways they are using …

The Nitty Gritty * What Jessica Fialkovich’s daily life looks like as President and Cofounder of Transworld Business Advisors—Rocky Mountain, investor, and nonprofit board of director * How Jessica uses the bottom up approach for setting company goals *

I avoided confronting my mindset as a business owner for years. I figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal development or leadership. But the more …

The Nitty Gritty * Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business — and how she manages her company’s growth today * How growing too fast can negatively impact you, your clients, and your business …

The Nitty Gritty * Why Natalie decided to pursue a personal brand under her name — and why she decided to keep The Suitcase Entrepreneur, too. * What Natalie’s personal brand looks like from the inside out — and why …

What would 11-star service look like? That’s the question that Brian Chesky asked himself to figure out how he and his team at Airbnb needed support hosts to help everyone involved have an exceptional experience. I first heard this idea …

The Nitty Gritty * How Kristen Runvik is scheduling her life, job, and business to make sure she’s spending her time the way she wants to * How she divides her time to find balance between her side hustle with …

The Nitty Gritty * Who is succeeding with email marketing today–and how they think about their email lists differently * How ConvertKit makes it easy to test ideas and create a new product * Why simplicity is winning when it …

The Nitty Gritty * Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired * The identity crisis …

The Nitty Gritty * Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine * How the cofounders approached their dual pregnancies as an opportunity to implement systems and …

The Nitty Gritty * Why Sarah decided to offer her online course Bank Boost in a live setting using weekly emails and live Q and A sessions * The values and psychology behind her product pricing and how she markets …

Underneath their ambitious and confident facades, small business owners experience quite a bit of fear. Since our goal is to bring you honest conversations about what it really takes to run a small business, we thought it was high time …

The Nitty Gritty * The strategies that led to Simple Green Smoothies’ explosive success: from adopting Instagram early to focusing on the community from day one to zeroing in on a single topic to grow the brand * The pivotal …

The Nitty Gritty * Why making decisions as a collective aligns with Kate Strathmann’s business vision instead of the “this way or the highway” mentality * How Kate pushed past her introvert tendencies to show up for team members and …