Episodes

In This Episode: * Why storytelling is good for business and how it can help you build your audience* Why you don’t have to squeeze your story into the hero’s journey* How finding a related emotional touchpoint can lead to …

In This Episode: * Why brand strategist Felicia Sullivan doesn’t bother with using social media to find clients* How she uses coffee dates to make long-lasting relationships* Why she prioritizes consuming remarkable content and how it helps her me

In This Episode: * How social media marketing expert Andréa Jones balances two different marketing strategies for her agency and for her membership community* Why she prioritizes feelings when it comes to positioning and messaging* How she incorpo

What’s the ROI on mental space? What would it be worth to you to get some peace of mind? What would you be willing to do to alleviate a bit of uncertainty from your life or business? All this month, …

What Works is all about exploring what’s really working for small business owners. Because there are a lot of assumptions and misconceptions about what it takes to build a stronger business. This week, I’m bringing you something a little diff

How do you make a big change to your business model without making it harder than it has to be? How do you navigate sunsetting an old offer (or a few), raising your prices, or shifting your target client? After …

I’m convinced that every entrepreneur has a fantasy business that they daydream about. It’s free from all of the baggage and assumptions that we’ve built up around our existing businesses. And I’m also convinced that that fantasy business—as

In This Episode: * How Sophy Dale decided to let go of 2 of her 3 businesses and just focus on one and why figuring out a novel distribution strategy was a key part of the decision* Why Brigitte Lyons …

In This Episode: * How Sophy Dale ended up running 3 separate businesses—and what made her realize it was all too complicated* How Brigitte Lyons realized that her PR agency was letting scope creep make it feel like she was …

Sometimes it can feel like you don’t find opportunity, opportunity finds you. But even then, it’s the fact that you were paying attention—listening, watching, taking it all in—that allows you to act on it. It can make me sick to …

In This Episode: * How business coach Justine Clay decides whether or not to pursue an opportunity* Why she starts with feelings first and how she builds a “scaffolding” around those feelings with practical execution* What she did in the …

In This Episode: * How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how that impacts the way she delivers her service* The stat …

In This Episode: * Why SuperScript Marketing founder Anna Wolf started her niche content marketing agency aimed at the financial service industry* How learning search engine optimization led to major growth—and a focus on productized service* What

What if your biggest opportunity didn’t involve doing more but doing less? What if scaling back and simplifying wasn’t only a way to make your life better but a way to build a more successful business, too? This month on …

A big part of how I do what I do is by spotting patterns. As a podcaster, I’m looking for the patterns in the stories my guests tell me. As a business coach, I’m looking for the patterns in how …

Do you know your neighbors? Sean and I know a couple of ours—but most are strangers. At this point in time, not knowing your neighbors is pretty common. We mind our own business. We go about our own lives. We …

I didn’t start a business because I was excited about managing people. I wasn’t dreaming of hiring a team while I was writing blog posts in the stolen moments between nursing my baby and nap times. Truth be told, I’m …

“Exceptional customer service.” I’m sure you’ve heard those words uttered during a training session for a retail or service industry job at some point in your life. Heck, those words might even be in your own values statement or team …

Businesses are all about relationships, right? Sure, I think we can all agree on that to one extent or another. But what exactly do we mean by that? Most often, a business’s relationships are understood in terms of customer service, …

Margin is space—the space between and around. There is the margin of a page, of course. And there is the margin around the border of a forest. There’s also the margin in your business–the space between your revenue and your …

In This Episode: * What Sell From Love author Finka Jerkovic learned from the process of writing her book’s first draft* How she determined what problem the book was solving* Why her writing process changed between her first draft and …

Flow. Rhythm. Consistency. These are all words we want to associate with how we do our work, but so rarely can we actually describe a week or even a day as flowing, rhythmic, or even possessing some level of consistency. …

In This Episode: * How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why she went from posting spontaneously to planning out her content and using a weekly …

In This Episode: * How Startup Society creator Gillian Perkins prepared for her recent parental leave* What her normal 20-hour workweek looks like and how she adapted that as she was working toward her leave* Why she describes her process …