Episodes

In This Episode: * What Works founder Tara McMullin shares how she’s planning for 2021 at both What Works & YellowHouse.Media, as well as how she’s allocating her resources to better serve her teams* The 3 commitments she’s made to …

In This Episode: * How Modern Learners Chief Learning Office, Melissa Emler, grew to meet the challenge her business faced leading thousands of educators through adapting to online learning* Why she continues to work her day job—and how it serves

In This Episode: * How Co-Creating Inclusion founder Alethea Fitzpatrick navigated this year by focusing on what she could control and letting go of what she can’t* How she took care of herself during troubling times, all while her business …

In This Episode: * How coach & strategist Valerie Black led herself through a year of ups & downs* The practices she uses to find her center and stay present—so she doesn’t end up “future-tripping”* What she did to hold …

In This Episode: * How Emily Thompson, host of Being Boss & founder of Almanac Supply Co, led herself through a year with plenty of twists & turns* How she knew that taking over Being Boss on her own with …

In This Episode: * How financial coach Keina Newell realized she had a mindset problem–plus all the ways she tried to make things work without working on her mindset* The personal practices she uses to notice her thoughts and create …

Today, you’re going to hear from four small business owners who have learned to see things in a new way–to shift their perspective–and as a result show up differently for themselves and their businesses. I’ve got stories from writing coach …

In This Episode: * Why Dana Kaye and Felton Kizer came together to build a stock photography business–and the important mission behind the company* How the process of making things official helped them learn how to work with each other* …

In This Episode: * Why Christianne Squires created The Light House, a community for contemplative leaders, and how it differs from her first business, Bookwifery* How she uses discernment to explore potential decisions and choose what action to ta

In This Episode: * How writer Kris Windley learned illustration skills to level up the way she communicates* The process she uses to figure out what she’s going to draw and how it’s going to enhance her writing* The 3 …

I have a confession to make. This month, I committed to speaking up on Instagram Stories every day. I pledged to share something–not necessarily profound, not necessarily useful or valuable–just something. I didn’t follow through. In fact,

In This Episode: * How Rebel Therapist podcast host Annie Schuessler found her voice as a podcaster—and how her show has evolved over time* How she plans her content for her podcast and selects the guests she’ll have on the …

In This Episode: * Why Jessica Williams created #jesspicks, the curated weekly newsletter for sidehustlers who love their day job* How each edition of the newsletter is structured* Why going “all in” has been the key to growing her subscriber …

I started my very first blog back on Xanga in 2003. I might be your internet grandma. I used my Xanga blog to share what I was thinking about my senior year of college and process a lot of the …

In This Episode: * How Tell Me A Story founder Hillary Rea realized that she’d let her message get watered down* Why trying to please people who weren’t really her ideal clients contributed to losing track of her voice* The …

This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed, She Podcasts), and Jessica Kupferman (She Podcasts) came together for a live podcast r

Very few small business owners start out as confident sales people. In fact, selling is quite often a new business owner’s #1 fear. Many avoid selling. Some stumble through it. And still others look to leaders and sales trainers to …

This show is called What Works for a reason. Sometimes it’s a declaration: this is what worked for this small business. And often, it’s a question, “What works?” Today’s episode is very much a question, many questions, really: * What …

In This Episode: * How Katie Hunt adapted her largely events-based business in the wake of Covid-19* Why a product she’d been working on since December 2019 was the key to serving her people in the most valuable way* How …

In This Episode: * How attorney Autumn Witt Boyd discovered that she’d over-automated the sales process for her law firm* The adjustments that she made to get her sales process back on track—and why she chose to put a human …

The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or we can treat it as an invitation to see everything we do as a work in …

Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and …

In This Episode * Why voice teacher Michelle Markwart Deveaux refined her offer from a pay-for-service model to a value pricing model* How that shift changed how she packaged her services and what outcomes she focused on for her students* …

In This Episode: * Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are* What’s included in the package they offer–and why they don’t often cu